ⓘ Premium
Seiko has launched a new watch in collaboration with Hangyodon: it went on sale on October 8 through Premico, the mail order brand operated by Imperial Enterprise. This time, the Japanese company has put a fish cake on a watch face, and interesting is one of the many ways you could describe it.
It costs 49,280 yen including tax, about $311, and only 2,000 exist. Each case back has its own number from 1 to 2000.
The dial is probably the best part of the watch because that’s where the work has been invested. Premico calls the color emerald green, although in product shots it looks much closer to pale sea glass. You can see a golden shell sitting at twelve. Hangyodon and his octopus friend Sayuri hold their hands down.
Now, around four o’clock, faint enough to not notice, there is a Naruto. The pink swirled fish cake. The designers put his lunch on the dial.
This kind of detail is pretty rare – you only get that kind of detail when the people designing the watch actually know the character.
Continuing, the number of the pair and the edition underneath is engraved on the caseback. The box is shaped like a house. It’s covered in shells and starfish, and the back panel shows the two of them napping.
The watch itself is very small and simple. Steel case and bracelet, 34.8 x 29.1 mm, thickness 7.9 mm. Quartz, accurate to plus or minus 15 seconds per month, good for 10 bar. The crystal is curved Hardlex. The collaboration is made in Japan and has a three-year warranty. You can adjust the bracelet from 12 to 18cm with a tool packed in the box.
Shipping starts at the end of December.
Most of my time is spent writing, and somehow, it still hasn’t stopped being fun. My work mostly revolves around everyday technology, games, watches, DIY modding, and occasional pieces on the chaos of tech politics when companies and governments collide. I try to keep things simple and honest, without sounding like a product brochure. I have a bachelor’s degree in computer engineering and an associate’s degree in English studies from the College of New Caledonia in British Columbia, Canada. Away from articles and deadlines, life is usually focused on making music, taking photos, or trying to finish games that should have been completed months ago.
