Apple is working on an activity tracker that doesn’t have a screen, reports Bloomberg. The screenless health and fitness device is said to be similar to Whoop’s line of bands. Whoop makes wrist trackers with 24/7 monitoring, but no screen.
Apple has apparently been “exploring” the category for months and has developed prototypes, but has not decided whether the project will move forward. Apple President Tim Cook and services chief Eddy Cue are interested in the product, especially since Cue now leads Apple’s health teams. Cue is said to be powering wearable devices with simpler interfaces, such as Whoop and the screenless Oura Ring.
The prototypes have a fabric band attached to a computer module that rests on the wrist. The sensors track heart rate and other metrics, similar to the Apple Watch.
The latest Apple Watch models adopt features similar to those offered by Whoop and Oura products, including an overall readiness score and biological age estimation. A new version of the Health app is being tested on iOS 27.2 and has a more user-friendly interface with clearer instructions than before.
If Apple goes ahead with the screenless tracker, it probably won’t launch until at least 2028. Apple is expected to unveil AI smart glasses and AirPods with a camera before then.
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