The latest report from Counterpoint Research offers a look at global iPhone 18 Pro sales during the first three weeks of availability. Here are the details.
The report counters rumors of weak demand
In a report released today, Counterpoint Research says that sales of the iPhone 18 Pro and iPhone 18 Pro Max in the United States fell 4 percent during the first three weeks of availability compared to the first three weeks of sales of the iPhone 17 Pro series last year.
The report notes that Japan saw a huge 27% drop in sales, with weakening demand “as exchange rates amplified price increases.”
China, on the other hand, saw a 29% increase in sales, while other markets collectively saw a more modest increase of 3.1%.
The report doesn’t break down what that means in units, or millions of units, but it offers context on what drove these regional differences.
Here’s the counterpoint:
A regional breakdown shows that global growth of 3.1% was concentrated in specific markets. China saw the strongest growth, with sales up 29% year-on-year. This was driven by a better initial offering compared to last year and price increases on competing flagship models from Chinese Android OEMs. Excluding China’s contribution, the global sales growth rate would have been much weaker. The United States and Japan saw year-on-year declines, hit by higher prices than their predecessors. In the United States, consumers largely perceive no significant improvements over previous models in either features or design, while in Japan demand has contracted as exchange rates amplified price increases.
Today’s report also includes another interesting piece of news: According to Counterpoint, the iPhone 18 Pro Max accounted for a slightly smaller share of Pro series sales than last year’s iPhone 17 Pro series, which the company attributed to higher prices and greater demand for the smaller Pro model in emerging markets:
The iPhone 18 Pro Max accounted for 56% of iPhone 18 Pro series sales, down slightly from 57% last year. This can be attributed to higher prices compared to last year, as well as the fact that sales growth in emerging markets such as India and Southeast Asia has skewed more towards the Pro models.
As for how, or if, the iPhone Duo had any effect on these changing numbers, the report doesn’t address that directly, since the device launched after the three-week period covered by the data. However, Counterpoint associate director Sujeong Lim raised the possibility that this could impact Pro Max sales in the future:
“It will become clearer in the coming weeks whether China’s outperformance reflects sustained demand or an early buying program. The recovery of US and Japanese volumes, and whether the launch of the iPhone Duo in week 43 will generate incremental demand rather than cannibalizing the Pro Max, are the two most important near-term variables.”
To check Counterpointthe full report, follow this link.
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