Expiration reports that Apple TV recently had its biggest week ever in terms of viewers, fueled by its 29 Emmy wins and recent releases like Ted Lasso and Mayday. Here are the details.
Apple TV records record viewership after the Emmys
A few weeks ago, Apple TV broke its own record with a total of 29 Emmy wins, 14 of which went to the surprise success of Widow’s Bay.
Around the same time, Apple TV subscribers also got the return of Slow Horses, along with recent releases including Mayday directed by Ryan Reynolds and Kenneth Branagh and the highly anticipated fourth season of Ted Lasso.
Second Expirationthis perfect storm helped Apple TV record its “highest weekly viewership ever for the week of September 14, up +67% year-over-year.”
From Expiration:
Released directly to streaming on September 4, Mayday became Apple TV’s biggest theatrical debut on the platform to date in its first 18 days, the company said. In the United States, Mayday opened at number one on Luminate’s weekly chart from September 4 to 10 with 8.7 million views. It remained strong in week 2, placing at number 2.
The site also notes that, according to Apple TV, Widow’s Bay saw a whopping 280% week-over-week increase in viewership during the week following the Emmys, where it took home 14 awards, including Outstanding Comedy Series.
Apple TV noted that the increase was particularly notable “in the US, UK, Canada, Australia, Brazil, Mexico, Germany, India, Poland and Spain,” it says Expiration.
The company added that Pluribus saw a similar effect following its six Emmy wins, including Outstanding Lead Actress in a Drama Series for Rhea Seehorn. According to Apple, the series “saw a 200% increase in viewership week over week following the ceremony.”
Finally, Expiration notes that while the Emmys and recent premieres certainly helped boost earnings, Apple’s recent iCloud+ expansion may also have played a role.
Earlier this month, Apple began including Apple TV with iCloud+ at no additional cost in more than 100 countries, a rollout that also brought the streaming service into 59 new markets for the first time, expanding its total reach to 170 countries.
Must read ExpirationFor the full report, which also includes data from Nielsen and Luminate, follow this link.
Apple TV is available for $14.99 per month or as part of the Apple One bundle. It features hit TV shows and movies such as Ted Lasso, Severance, The Studio, The Morning Show, Shrinking and Silo.
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