According to a new report from Counterpoint Research, Apple just reported its highest-ever global smartphone revenue for the third calendar quarter. Here are the details.
iPhone sees record share of ASP and Q3 shipments
In a report released earlier this week, Counterpoint Research tracked the performance of the global smartphone market during the third quarter, which saw Apple capture its largest-ever share of industry revenue for the period.
Samsung, second, accounts for 19% of global smartphone revenues, followed by Xiaomi at 6%, OPPO at 5% and vivo at 4%.
In another record, Counterpoint says Apple saw the iPhone average selling price (ASP) hit an all-time high of $1,031, up 19% year over year.
Counterpoint research director Tarun Pathak explained that the iPhone 18 Pro series contributed to Apple’s ASP growth, despite launching late in the third calendar quarter:
“Apple remained the most resilient major brand in Q3 2026, with shipments nearly stable year-over-year. Apple has the pricing power to absorb rising memory costs and pass them on to consumers with minimal impact on demand. At the same time, ASP growth was supported by higher launch prices for the iPhone 18 Pro series, the absence of the base iPhone 18 from launch, and price increases on previous models in September. Together, these factors helped Apple achieve strong revenue growth in an otherwise challenging market.”
Finally, the report notes that while Samsung still leads the market in terms of shipment share, its lead over Apple has narrowed slightly, with the companies accounting for 22% and 21% of global smartphone shipments, respectively.
To read Counterpoint’s full report, follow this link.
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