ASUS has officially brought its flagship business laptop to Bangladesh, unveiling the ExpertBook Ultra at a launch event in Dhaka this week. Positioned as the top of ASUS’s ExpertBook lineup, the laptop combines a lightweight metal build, AI-accelerated performance, and enterprise-grade security features aimed squarely at professionals and organizations rather than everyday consumers. Here’s everything confirmed about the local launch.
ASUS Officially Launches ExpertBook Ultra in Dhaka
ASUS Bangladesh unveiled the ExpertBook Ultra at an inauguration event in Dhaka, introducing the device under the tagline “The Flagship of the Industry. Period.” The launch brought together senior ASUS officials, global company representatives, and staff from Global Brand, the company’s official importer in Bangladesh, alongside business leaders, enterprise customers, channel partners, media, and technology influencers. ASUS Vice President and General Manager of Asia Pacific Commercial Business, Rex Lee, described the device as representing the company’s vision of what a true flagship business laptop should be.
Price and Available Configurations in Bangladesh
The ASUS ExpertBook Ultra starts at Tk220,000 in Bangladesh, with two processor configurations available at launch: Intel Core Ultra 5 and Intel Core Ultra 7. That starting price places the ExpertBook Ultra firmly in the premium tier of ASUS’s business laptop lineup, well above the more budget-friendly ExpertBook B1 and B3 series that typically serve students and general office use in the local market.
Design and Build: Lightweight Metal Construction
Despite its premium positioning, the ExpertBook Ultra is built for mobility, weighing approximately 0.99 kilograms — notably light for a laptop marketed toward professionals who need serious processing power. ASUS has used a premium metal construction for the chassis, aiming to balance a durable, high-end feel with a form factor light enough for people who move frequently between offices, meetings, and travel.
Display: What to Expect From the OLED Panel
The ExpertBook Ultra features a high-resolution OLED display, continuing ASUS’s recent push toward OLED panels across its premium laptop lineup for richer color accuracy and deeper contrast compared to standard LCD screens. For professionals working with presentations, design software, or detailed spreadsheets for extended periods, that kind of display quality can meaningfully reduce eye strain and improve color-critical work compared to more basic panel technology.
Performance and AI: Intel Core Ultra Under the Hood
Powered by Intel’s latest Core Ultra processors, the ExpertBook Ultra supports AI-accelerated computing, with dedicated processing specifically built to handle supported AI applications and workloads alongside standard business multitasking. That positions the laptop within the broader Copilot+ PC category of devices that pair traditional CPU and GPU performance with a dedicated neural processing unit designed to run AI tasks more efficiently and with lower power draw than relying on the CPU alone.
Security Features Built for Enterprise Use
Security is a core part of the ExpertBook Ultra’s pitch to business buyers. The laptop includes ASUS ExpertGuardian alongside a broader suite of ASUS business security technologies, designed to protect the device itself, stored data, and system firmware from tampering or unauthorized access. Combined with enterprise-grade manageability features aimed at IT departments overseeing large fleets of company devices, the security package is clearly built with corporate procurement and compliance requirements in mind, rather than typical consumer use cases.
Thermal Engineering for Sustained Performance
ASUS has specifically highlighted its thermal engineering work on the ExpertBook Ultra, designed to help the laptop maintain consistent performance during demanding, sustained workloads rather than slowing down after short bursts of intensive use. For professionals running resource-heavy applications, video calls, and multitasking simultaneously throughout a full workday, that kind of sustained thermal management matters considerably more in practice than peak benchmark numbers alone.
Where to Buy the ExpertBook Ultra in Bangladesh
According to ASUS’s official announcement, the ExpertBook Ultra is available for purchase through ASUS-authorised business and retail partners across Bangladesh. Interested buyers, particularly enterprise customers looking to outfit larger teams, are best served reaching out directly to authorized partners for current stock availability and any bulk procurement pricing, since retail availability and stock levels for a newly launched premium device can vary significantly between individual retailers in the early weeks after launch.
Who This Laptop Is Actually For
The ExpertBook Ultra is clearly positioned for a specific buyer: business leaders, enterprise IT departments, and professionals who need serious processing power, strong security, and genuine portability in a single device, rather than general consumers or students on a tighter budget. At a Tk220,000 starting price, it sits well above ASUS’s mainstream ExpertBook models, making the most sense for organizations prioritizing security compliance and sustained performance for demanding, AI-assisted workloads over simply finding the cheapest capable laptop on the market.
